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In this article, we are eager to introduce you to a number of style trends for the green industry for 2024. From celebrating life to seeking connection with the earth: these style trends illustrate the answers to how society deals with crises. Read on and let yourself be inspired!
Greenery style trends 2024
Flower Council Holland annually compiles a number of style trends for the green industry. This year's trends are based on the current zeitgeist: how do we deal with crises? For 2024, the Flower Council therefore distinguishes four trends: Gentle Paradox, Viva la Vida, Meaningful Earth, and Playful Construction. We will cover the first three trends in the coming period and give you handy tips and tricks to apply them yourself. In this blog, we give you a sneak preview!
Gentle Paradox
Soft pastel colours, round shapes, peace, and serenity: that's what the style trend Gentle Paradox is all about. With this trend, you can give a dreamy and friendly atmosphere to the interior, and we find this trend perfect for spring. We will soon elaborate more on this trend.
The idea behind the style trend Gentle Paradox is to soften the sometimes harsh reality. Life is full of contrasts, and subtle contrasts can be created in the interior by incorporating round shapes in a angular space, or by alternating ribbed structures with smooth surfaces. Cloudy flower arrangements in light pink and purple can bring softness; the green of a textured plant can be an exciting counterpart.
Viva la Vida
The style trend Viva la Vida cannot be missed. Bright colours such as bright pink, orange, and yellow predominate. Celebrating life, that's what the style trend Viva la Vida is all about. Shutting out negativity and instead focusing on cheerfulness. This expressive style trend is perfect for summer.
Viva la Vida is about passion, expressiveness, and colour. This is expressed in a warm and exuberant colour palette with red, pink, and orange. There is a lot of attention for the decorative; contemporary shapes get a decorative look through the use of natural materials such as reed and textile. Mosaics, ruffles, and playful paintings are also seen a lot.
Meaningful Earth
Concern for the environment has been a central theme in society and thus in trends for a long time. In 2024, this is expressed in the trend Meaningful Earth, which seeks connection with the earth and brings back primal materials of the earth, such as soil, sand, and stone, into the interior.
The colour palette of Meaningful Earth consists of dark, natural colours. Think of brown shades, complemented with yellow and warm pink. Natural materials are central, as are patterns that evoke a direct association with the earth, such as a crackle effect or stain patterns.